Socials by Shelly Case Study

Socials By Shelly is a social media management and content writing business whose target audience is women-owned, BIPOC-owned, and LGBTQ+ owned businesses. I provide women-owned, BIPOC-owned, and LGBTQ+ owned businesses tips on organic social media marketing and content creation. As the founder of Socials By Shelly, I wanted to build a strong community on Instagram of BIPOC, LGBTQ+, and women entrepreneurs. I also wanted to use my Instagram to gain more client inquiries on my website and grow my client list.

The Problem

During the month of March 2024, Socials By Shelly had been seeing stagnant reach, engagement, and follower growth on the Instagram page. With the rise of video-first content in social media marketing, it was crucial to stay on top of incorporating more video content into my Instagram strategy.

Goals

I aimed to increase reach, engagement, and followers through organic social media marketing on Instagram within one month.

My Approach

I created and implemented an Instagram strategy that heavily focused on posting more reels to increase organic reach and reaching more non-followers. I posted engaging 5-7 seconds reels 3-5 times a week. For every post, I used strong hooks, descriptive and informative captions with relevant keywords and hashtags relating to my niche and target audience, and call to actions that resonated with my target audience and ultimately led to growth across key metrics.

Best Performing Posts

Results

Within just one month I increased my

• Followers by 4.77%
• Reach by 14%
• Engagement by 29%
• Website clicks by 15.6%
  

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